Prudential Texas
Properties is a Cutting Edge Firm
Prudential Texas Properties President Rick Wylie is
implementing big changes for the company including a strategy that enhances
PTP’s online presence by entering a multi-year contract with the nation’s
largest, most well-known real estate Web site Realtor.com. The deal will market
all of the company’s agents’ listings as Showcase Listings and the service is
free to all PTP agents.
“We’re on a fast track for growth,” said Wylie. “We’re
taking our Internet presence and advertising to a new level.” He added that he
also plans to revamp the feel and function of the company’s bricks-and-mortar
offices.
“Prudential Texas is looking to reinvent corporate culture
and move out of the huge, cold climate that typifies headquarter-type office
buildings and instead expand through a number of right-sized offices that will
be located throughout PTP communities,” said Wylie. “We will keep
building on our quality brand and bring it into our neighborhoods.
“Around here, many of us are tired of the same old,
same old business strategies and structures. We’re recreating the real estate
business and that means creating and maintaining a tech-savvy, agent-friendly
work environment,” said Wylie. “I’m a major hands-on guy – no leading from the
top. I’m all about leading from within.”
Rick Wylie, President
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The Company
- Independently owned and locally operated.
- 200% growth in first two years.
- Part of the tri-state affiliation that includes Prudential California Realty, Prudential Nevada Realty, and Prudential Texas Properties; the organization cumulatively has more than 5,100 agents and more than 150 offices.
The Solution
- Our main goal is to help you achieve a focused saturation with a permanent and positive market impression.
- A 360-degree marketing program means a comprehensive array of print and electronic marketing and business development materials from which to design a marketing plan to make impressions for every degree of a client’s life.
Relocation
- Prudential Relocation Management is the second-largest relocation service in the world.
- Dallas-Fort Worth is one of the top three markets in the United States for relocation activity.
- For every employee Prudential Texas has helped relocate from Dallas-Fort Worth to other markets, we have relocated 10 employees from other markets to this area.
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Technology
WebTop intranet technology offers you comprehensive online shopping for ALL your marketing products.
A 24-hour turnaround option is available on most marketing products.
Print Advertising
Wide-reaching advertising in major newspapers and real estate guides creates a consistent brand message.
Numerous media in which to expose your listing inventory.
Special Markets
Marketing Services department supplies the materials to get you into niche markets such as upper-end market through our Fine Homes International program, the resort and recreation market, other special demographic markets such as Hispanic, Asian, or Seniors. | |
Training Services
Career Development and Training department provides opportunities to our agents to grow personally
and professionally. Provides training to streamline careers and optimize earnings.
Introductory Training Programs
- Agents get a sense of the educational culture and our sincere wish to see them grow as a professional and as a person.
- Newly licensed agents begin their careers with an introductory training program that provides them with a rock solid foundation.
Continued Training and Education
- Agents have the opportunity to learn new techniques to strengthen their expertise in other areas.
- Advanced and specialized training in real estate buying and selling techniques – such as effective open houses, farming, and business management.
- Agents are trained to re-learn their relationship to money, helping them gain financial solvency and become highly actualized and effective people.
Marketing Training
- Continued education in advanced marketing teaches how to create a unique identity in the marketplace and how to understand and predict what kinds of marketing materials will be effective in your demographic area.
- Constant flow of information about how to put extensive online marketing materials through The WebTop to work for you.
Technology Training
- Significant resources are devoted to the development of next generation technology.
- Significant manpower helps agents master the real time use of technology in day-to-day careers.
Technology
Sales associates have the most powerful and comprehensive back office system that offers everything from listing services and single point entry to the MLS, to one stop shopping for all marketing and customer relationship management tools.
PruRealty.Com Features:
- Property “Quick Search” with full broker reciprocity compliance
- Listing Watch - buyer lead generation and client management tool
- Sellers Watch - seller lead generation and client management tool
- Open House Guide with maps to publish open homes to a mass audience
- Real Estate Library - interactive, one-stop, online real estate library
- Mortgage and affordability calculators
- More features are being added continuously
The WebTop Agent Virtual Office Features:
- Complete client management center
- Full contact database
- Listing services and single user interface to the MLS
- Personalized Web pages
- Agent controlled open house inventory
- Calendar management center
- Inline marketing materials
- Daily industry news feeds